Fan Intelligence. Real Time.FeedMeLight × Oklahoma City ThunderLighting the Flame of FandomWC22 · Arab Cup · AFC Asian CupThe Soft Fan is the Growth MarketOperating Both Sides of the AtlanticOklahoma City · Paycom Center · nbaContent is the Output of the IntelligenceFan Intelligence. Real Time.FeedMeLight × Oklahoma City ThunderLighting the Flame of FandomWC22 · Arab Cup · AFC Asian CupThe Soft Fan is the Growth MarketOperating Both Sides of the AtlanticOklahoma City · Paycom Center · nbaContent is the Output of the Intelligence
×
A Proposal for the Oklahoma City Thunder · July 2026
We Know
Where Your
Fans Are.
We built a real-time fan intelligence system for your franchise. Here is what that looks like when deployed at full scale, globally, across Europe, MENA, APAC, and everywhere the Oklahoma City Thunder are growing.
18,203
Paycom Center
capacity
capacity
2008
Year founded
in Oklahoma City
in Oklahoma City
Western
Conference
Northwest Division
Northwest Division
Scroll to explore
Live Fan Intelligence
The World Is
Watching
Scanning global fan channels...
We Know Where Your Fans Are
What we know about your world
The Problems
You're Solving Right Now
01
Your European fanbase is invisible
The Oklahoma City Thunder have fans in Dublin, London, Berlin, and beyond. You know they exist. You don't know who they are, where they gather, what they feel, or how to speak to them in a way that deepens allegiance rather than just broadcasting at them.
02
The soft fan is becoming real
The fastest growing segment isn't the hardcore. It's the collector, someone with a portfolio of allegiances at different temperatures. They discovered the Oklahoma City Thunder through a moment, a player, a feeling. The flame is lit. Most teams have no idea how to serve them.
03
Content doesn't keep up with the signal
Your fans are generating real-time sentiment, conversation, and energy across every platform. Your content team is on a production cycle. There's a gap between what your fans are feeling now and what you're able to say to them.
04
Oklahoma City activations are one-and-done
NBA games. Sponsor activations. A fan event in Oklahoma City. They land well and then disappear. There's no system that converts a one-night experience into a permanent deepening of the relationship. The flame lights, then goes out.
“The moment a fan becomes a real one isn't accidental. It's created, shared and nurtured. Watching your team in a bar far from home at 6am, with a bunch of strangers who are also family. A full stadium that crackles. A piece of content that makes someone feel like they belong. Feed Me Light was built for those moments, because we've lived them on both sides.”Kiri Haggart, Co-Founder, Feed Me Light
What we've already built
Built for Fans on the
World's Biggest Stages
Event · 2022
FIFA World Cup Qatar
Full creative content portfolio across the entire tournament. Ceremonies, activations, stadium screens, broadcast. Not a supplier. The team running it.
Event · 2023
AFC Asian Cup & Arab Cup
Mascot creation, ceremony design, broadcast packages and social content for two consecutive major FIFA-sanctioned tournaments across the Middle East and Asia.
Live · Ongoing
Oklahoma City Thunder Fan Intelligence Portal
Real-time fan map, global signal tracking, live stats, regional filters across EU, US, APAC, MENA, LATAM. Built on your existing relationship. Already running.
DOOH · Landmark
Piccadilly Lights & Global OOH
3D anamorphic and large-format screen content at landmark locations globally. We understand how to make a moment feel enormous. On the biggest screens in the world.
Trusted by
Selected work
What We've Built
For Brands Like Yours
Kansas City Chiefs: The Wolf Pack
Kansas City Chiefs
We helped the Chiefs expand KC Wolf into a full Wolf Pack for Europe. Four new characters - KC O'Wolf, KC Wolfington, KC Wolfgang and KC Lobazo - each tailored to connect with fans in Ireland, England, Germany and Spain. From character design and fabrication to performer casting, international logistics and content capture, we delivered four activations across four countries in three months.
Partner
Kansas City Chiefs
Sport
NFL
Platform
Experiential + Social
FIFA World Cup Qatar 2022
FIFA
Full creative content portfolio across the entire tournament. Social content integrating 3D mascot with archival World Cup footage, opening ceremony cinematic film for the live stadium performance, and projection mapping countdown installations globally.
Audience
1.5B+
Scope
Full Tournament
Deliverables
Ceremony, Social, OOH
Taco Bell × ESPN: Live Mas Student Section
ESPN / Taco Bell
Energetic animation for the Live Mas Student Section campaign. Dynamic 3D camera movements with seamless 2D animation introducing college football celebrations. American football, fireworks, and tacos in a vibrant aesthetic.
Partner
Elastic × FML
Sport
College Football
Platform
Broadcast + Social
FIFA U-17 World Cup: Mascot Activations
FIFA / Katara Studios
Animated mascot activations for the FIFA U-17 World Cup Qatar 2025, centred on 'BOMA': a Desert Owl character inspired by legendary coach Velibor Milutinovic. Dynamic character animation with flashback vignettes from the real coach's career.
Character
BOMA
Event
FIFA U-17 WC
AFC Asian Cup 2023: Ceremony & Activations
Asian Football Confederation
Two major creative umbrellas for one of the world's largest football tournaments: anime-inspired mascot films with anamorphic OOH, and an original IP featuring 28 national animals for the opening ceremony, designed as an enduring story world.
Characters
28
Markets
Pan-Asia
Scope
Ceremony + Social + OOH
AFC Asian Cup: Official Mascots
AFC / Katara Studios
Revival of the legendary mascot family from Qatar's 2011 AFC Asian Cup. Colourful 2D football-themed content featuring character animations set across beaches, deserts, and urban landscapes for social media and broadcast.
Format
2D Animation
Platform
Social + Broadcast
Commercial overview
What Does This
Actually Cost?
Estimated Investment
$90k
USD · indicative range · final scope on brief
Fan Intelligence Portal$50k
Content Package$40k
Let's Show You What This Looks Like For Your Franchise.
We're not asking for a brief. We're asking for 30 minutes. We'll show you the portal, talk through the European fan data we've already mapped, and explain what a full deployment looks like.
Book a Conversation
ben.leyland@feedmelight.com